Yearly Archives: 2011

In a visual age, copywriting may seem to have become a downgraded part of the creative process, and yet in many ways it should now be even more central. The need to present your product or service as succinctly as possible is crucial in today’s marketing environment. Twitter’s 140 characters are, after all, what copywriters have been doing [...]

According to the Evening Standard, those ‘at the frontiers of technology’ reckon emails are dying out. On closer inspection of the article it appears the aforementioned gurus prove to be none other than PR men for Facebook and Twitter. No vested interest there then. Especially as their thesis is that all organisations will eventually adopt [...]