Monthly Archives: June 2010


In the Shadow of the Web

By |2018-05-16T16:10:24+00:00June 29th, 2010|Uncategorised|

Today my 14 year old daughter, Emily, is shadowing me at work.  I have shown her some of the websites we are working on, an SEO program we are using and a couple of advertising campaigns we are in the process of preparing. She has also seen me answer some emails from clients, chase up an [...]

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The other half

By |2017-03-13T12:31:48+00:00June 13th, 2010|Uncategorised|

One of the most famous marketing bon mots, usually attributed to Lord Leverhulme of Lever Brothers fame, is “Half of my advertising is wasted, but the trouble is, I don’t know which half”. In the digital age however it is much easier to see if your marketing is working effectively. If you create a banner [...]

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