From Facebook Flim Flam to Apple Genius
According to the Evening Standard, those ‘at the frontiers of technology’ reckon emails are dying out. On closer inspection of the article it appears the aforementioned gurus prove to be none other than PR men [...]
Will Advertisers get behind the Times?
The Times have revealed that 105,000 people have subscribed to the online version of the paper. Despite their proclaimed joy at this figure, it in fact represents a fall of 90% in their online readership. [...]
When Sourcing Your Advertising Never Follow the Crowd.
The news that Unilever had crowdsourced its new Peperami TV advertisement should have sent shivers throughout the advertising world. The idea is that a client can post a brief on an opensource website and wait [...]
Will Digitally Targeted Posters Drive Your Customers Up the Wall?
I was recently subjected to a spate of ads on my Facebook page crudely targeting me specifically by my age. I didn’t find this engaging, but rather intrusive and hectoring. It got me thinking about [...]
In the Shadow of the Web
Today my 14 year old daughter, Emily, is shadowing me at work. I have shown her some of the websites we are working on, an SEO program we are using and a couple of advertising campaigns [...]
The other half
One of the most famous marketing bon mots, usually attributed to Lord Leverhulme of Lever Brothers fame, is “Half of my advertising is wasted, but the trouble is, I don’t know which half”. In the [...]