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Blog Large2018-05-16T16:10:23+00:00

From Facebook Flim Flam to Apple Genius

According to the Evening Standard, those ‘at the frontiers of technology’ reckon emails are dying out. On closer inspection of the article it appears the aforementioned gurus prove to be none other than PR men [...]

By |January 26th, 2011|Categories: Uncategorised|Comments Off on From Facebook Flim Flam to Apple Genius

Will Advertisers get behind the Times?

The Times have revealed that 105,000 people have subscribed to the online version of the paper. Despite their proclaimed joy at this figure, it in fact represents a fall of 90% in their online readership. [...]

By |November 3rd, 2010|Categories: Uncategorised|Comments Off on Will Advertisers get behind the Times?

In the Shadow of the Web

Today my 14 year old daughter, Emily, is shadowing me at work.  I have shown her some of the websites we are working on, an SEO program we are using and a couple of advertising campaigns [...]

By |June 29th, 2010|Categories: Uncategorised|Comments Off on In the Shadow of the Web

The other half

One of the most famous marketing bon mots, usually attributed to Lord Leverhulme of Lever Brothers fame, is “Half of my advertising is wasted, but the trouble is, I don’t know which half”. In the [...]

By |June 13th, 2010|Categories: Uncategorised|Comments Off on The other half