John Lewis caught in a landslide
John Lewis has been much in the news recently, reporting a huge 99% dip in profits and confirming 1838 redundancies across the partnership. Hot on the heels of these shocks, a new television ad has [...]
Bowie’s Gift of Sound and Vision
On Sunday afternoon I was belatedly taking down the Christmas decorations whilst listening to the new Bowie album, Blackstar. I was contemplating the obsession with death on the two accompanying videos with Major Tom’s jewel-encrusted [...]
Do you want to forge a collaborative new customer interface? Or just sell your product?
We live in strange times in the land of marketing. My inbox is replenished daily by a stream of snake oil salesmen trying to sell me the next can’t fail marketing trick. Or equally often [...]
Mad, bad and dangerous to show
Last Friday a new advertising panel show aired and it did nothing to raise the standard of dire advertising-inspired programmes on TV. It is debatable whether the world really needs another panel show – OK [...]
Are your e-shots firing blanks?
Finding your inbox besieged by e-shots is a common problem. From the recipient’s point of view this can be a minor irritation, but for the sender the implications are more concerning. On some days I [...]
Don’t Cut Corners With Your Copywriting
In a visual age, copywriting may seem to have become a downgraded part of the creative process, and yet in many ways it should now be even more central. The need to present your product or service [...]