The mhm grax blog.

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The mhm grax blog.2018-05-16T16:10:17+00:00

 

1709, 2018

John Lewis caught in a landslide

By |September 17th, 2018|Categories: Uncategorised|Comments Off on John Lewis caught in a landslide

John Lewis has been much in the news recently, reporting a huge 99% dip in profits and confirming 1838 redundancies across the partnership. Hot on the heels of these shocks, a new television ad has [...]

1501, 2016

Bowie’s Gift of Sound and Vision

By |January 15th, 2016|Categories: Uncategorised|Comments Off on Bowie’s Gift of Sound and Vision

On Sunday afternoon I was belatedly taking down the Christmas decorations whilst listening to the new Bowie album, Blackstar. I was contemplating the obsession with death on the two accompanying videos with Major Tom’s jewel-encrusted [...]

1802, 2012

Mad, bad and dangerous to show

By |February 18th, 2012|Categories: Uncategorised|Comments Off on Mad, bad and dangerous to show

Last Friday a new advertising panel show aired and it did nothing to raise the standard of dire advertising-inspired programmes on TV. It is debatable whether the world really needs another panel show – OK [...]

1401, 2012

Are your e-shots firing blanks?

By |January 14th, 2012|Categories: Uncategorised|Comments Off on Are your e-shots firing blanks?

Finding your inbox besieged by e-shots is a common problem. From the recipient’s point of view this can be a minor irritation, but for the sender the implications are more concerning. On some days I [...]

2806, 2011

Don’t Cut Corners With Your Copywriting

By |June 28th, 2011|Categories: Uncategorised|Comments Off on Don’t Cut Corners With Your Copywriting

In a visual age, copywriting may seem to have become a downgraded part of the creative process, and yet in many ways it should now be even more central. The need to present your product or service [...]