Monthly Archives: June 2010

Today my 14 year old daughter, Emily, is shadowing me at work.  I have shown her some of the websites we are working on, an SEO program we are using and a couple of advertising campaigns we are in the process of preparing. She has also seen me answer some emails from clients, chase up an [...]

One of the most famous marketing bon mots, usually attributed to Lord Leverhulme of Lever Brothers fame, is “Half of my advertising is wasted, but the trouble is, I don’t know which half”. In the digital age however it is much easier to see if your marketing is working effectively. If you create a banner [...]